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Kim Garst said "If you don't value your time, neither will others. Stop giving away your time and talents--start charging for it." This one is HARD for me. I absolutely LOVE to help people. I remember when I began writing ads I didn't charge much, then a CLIENT told me “add a zero”... I was confused. He said charge ten times more... maybe you'll do half as many projects, but at ten times more per project... you're still WAY ahead! He was right... and I have been grateful for that insight!